Sinem’s role
Social entrepreneurship programme communication
The context of a useful example
Before adapting an appealing example to your brand, consider its conditions.
Read the story ↗SINEM KESER / projects
Kale Grubu
Social entrepreneurship programme communication
PROJECT ARCHIVE / 2024
Communication work for the İbrahim Bodur Social Entrepreneurship Programme, recorded in the 2024 portfolio.
Approach
Creating and publishing content, followed by reporting.
Contribution
Communication strategy and content across applications, events, the awards evening and winner announcements.
Outcome and evidence
The source documents the work carried out; it does not provide measured performance outcomes.
This account is adapted from the existing portfolio record. The original source remains available at its established URL below.
Original work images
Sources
Ideas behind the work
Turning product features into a value proposition
Connect product features to a situation of use and build a value proposition around audience, need, benefit and evidence.
Read the story ↗Audience research: from assumptions to useful insight
Interview prompts, an observation worksheet and a practical way to turn customer research into content decisions.
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