Sinem’s role
YouTube content management & strategy
Diagnosing a decline in social reach
Investigate comparison periods, measurement definitions, distribution and content mix before explaining a decline in reach.
Read the story ↗SINEM KESER / projects
beIN GURME
YouTube content management & strategy
PROJECT ARCHIVE / 2024
Work for the gastronomy channel documented in the 2024 portfolio.
Approach
Developing content strategy around brand objectives and audience needs.
Contribution
Preparing, managing and reporting on video content, including YouTube SEO.
Outcome and evidence
The source documents the work carried out; it does not provide measured performance outcomes.
This account is adapted from the existing portfolio record. The original source remains available at its established URL below.
Original work images
Sources
Ideas behind the work
Interpreting a rise in social engagement
Read rising engagement through its denominator, the substance of responses and the original purpose of the content.
Read the story ↗Turning a social media report into an action plan
Replace broad recommendations with decisions that have an evidence trail, an owner and a review point.
Read the story ↗